Boomdash was founded in 2007 by three experienced high tech entrepreneurs with the goal of enabling local small businesses to attract and convert portential online customers, through new media channels. Located in Ann Arbor, Michigan, Boomdash partners with local independent directory publishers to deliver innovative solutions to new and existing customers.

Doug Neal, Founder and Chief Executive Officer (CEO), was recently Vice President of Endpoint Policy Management at iPass Inc. and formerly Founder, President & CEO of Mobile Automation. Mr. Neal also served as Director of Software Development at Symantec Corporation.

Cesar Nerys, Founder and Chief Marketing Officer (CMO), has alternated between entrepreneurial ventures, social entrepreneurship and Global 100 pursuits throughout his career. He was most recently the Chief Executive Officer of Openworld, Inc. & Co-Founder of the Openworld Institute.  Mr. Nerys has also served as Area Vice President for AT&T and as Director of AT&T eSales & Services.

Jack Horner, Founder and Chief Technology Officer (CTO), has spent time both in consumer and enterprise technology.  Most recently, Mr. Horner was Vice President of Engineering for Cinemanow, Inc. Prior to joining Cinemanow, Mr. Horner was Vice President of Engineering at Mobile Automation.  Mr. Horner has also held senior management positions at Symantec, Central Point Software and CyberMedia.