As an independent directory publisher, you act as the trusted marketing advisor to local small businesses. In fact, for many of these companies you are their
only advertising resource.
As you know, the local advertising world is changing. Research shows that most consumers use Internet search to find local businesses. The days of local businesses ignoring the Internet are gone.
Your challenge is to effectively advise your current and prospective print
advertisers to extend their marketing reach to the Internet.
Your experience may have already proven that it is not enough to put an electronic copy of your print directory online. While doing so may "technically" bring your
advertisers "online", does it really provide enough value? Consumers have grown accustomed to using search engines like Google and Yahoo! to find local businesses. In order to maximize the value you bring to your advertisers, your solution must use the most effective practices currently in use.
If concepts such as
linking,
ad words and
search engine marketing (SEM)
or
search engine optimization (SEO) techniques are unfamilar, you’ll need some help from an expert –
quickly – before your advertisers find someone else who can.
What you need is a simple and affordable way to address your advertiser’s online marketing needs,
today.
That is precisely what Boomdash offers to our local and regional independent directory publisher channel partners.
For more information, please contact a Boomdash publisher representative at
partners@boomdash.com, or give us a call at 1-800-926-7603.